Universal has filed trademark applications for UNIVERSAL KIDS RESORT for use in theme parks and amusement parks, as well for multiple types of items like clothing, souvenirs, books, and more.
The new kids' theme park in Frisco, Texas has been rumored to be named Universal Kids.
The company has previously used the name "Universal Kids" for some of their television programming, but this is the first time the word "RESORT" has been appended to it. (Current TV products trademarked logo seen below.)